Bachelor in Marketing and Digital Strategies
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On-Campus
3 Academic years
ENGLISH
February and October
Bachelor in Marketing and Digital Strategies
Objectives of the Program
Studying the Bachelor in Marketing and Digital Strategies at CEDEU prepares and qualifies students to develop a professional career in the field of marketing, digital communication, and strategic brand management.
This program equips students with the knowledge and tools necessary to lead innovate marketing projects in companies, agencies, and organizations, both public and private.
This program enhances employability by providing a cutting-edge education focused on skills, abilities, and competencies essential for excelling in the competitive world of marketing.
With an emphasis on excellence and innovation, students will be prepared to design, implement, and manage marketing strategies that drive business growth in the digital era.
- 3 Academic years
- Madrid
- 180 ECTS
- On-site
- ENGLISH
- February and October
Study Plan
Study Plan: Bachelor in Marketing Management and Digital Strategies
| Introduction to Marketing | 6,0 |
| Consumer Behavior | 6,0 |
| Communication Fundamentals | 3,0 |
| Data Analysis in Marketing | 3,0 |
| International relations | 3,0 |
| Spanish | 3,0 |
| Internships | 6,0 |
| Advertising Strategies | 6,0 |
| Content Marketing | 6,0 |
| Graphic Design and Branding | 3,0 |
| Innovation & Entrepreneurship | 3,0 |
| Marketing B2B B2C | 6,0 |
| Spanish | 3,0 |
| Internships | 3,0 |
| E-Commerce and Digital Marketing | 6,0 |
| SEO and SEM | 6,0 |
| Social Media Management | 6,0 |
| Big Data and Business Intelligence | 3,0 |
| Service Marketing | 6,0 |
| Spanish | 3,0 |
| Internships | 3,0 |
| Artificial Intelligence in Marketing | 6,0 |
| Email Marketing Strategies | 6,0 |
| Consumer Psychology | 3,0 |
| Finance for Marketing | 6,0 |
| Spanish | 3,0 |
| Internships | 3,0 |
| International Marketing | 6,0 |
| Influencer Marketing | 6,0 |
| Marketing Process Automation | 6,0 |
| Digital Ethics Legislation | 3,0 |
| Cybersecurity | 3,0 |
| Spanish | 3,0 |
| Internships | 3,0 |
| Final Project | 12,0 |
| Growth Hackig | 6,0 |
| Crisis and Online Reputation | 6,0 |
| Agile | 3,0 |
| Spanish | 3,0 |
| Internships | 3,0 |
Professional Opportunities
- Digital Marketing Manager
- Brand Manager
- Social Media Manager
- SEO/SEM Specialist
- E-commerce Manager
- Digital Marketing Consultant
- Content Strategist
- Marketing Data Analyst
- Digital Advertising Manager
- UX/UI Specialist
- Digital Communication Director
- Inbound Marketing Specialist
- Growth Hacker
- Marketing Innovation Director
- CRM and Customer Loyalty Manager
- Entrepreneur in Digital Marketing
Academic Partner
Our Institution
CEDEU University Center is one of the entities linked to the Foundation for Training and Future, founded in 1958. It has more than 40.000 students of 50 different nationalities.
At CEDEU we base our work on innovation, social transformation, the promotion of entrepreneurship and the empowerment of talent as vital pillars of our institution.
Studying at CEDEU is to experience a prestigious education, where we train people with leadership, entrepreneurial spirit , with a creative spirit, social commitment and ethical responsibility as experts in the development of their professional future.
Partner Companies
International Experience
Students can choose to study one semester at one of the BBA Global campuses with which CEDEU has exchange agreements throughout Europe via Erasmus+ agreement with CEDEU.
More information
Who is this programme for?
Students interested in marketing, communication, brands and consumer behaviour who want to learn how to develop commercial strategies and campaigns across traditional and digital channels.
General competencies
- Analyse markets, target audiences and consumer behaviour to identify opportunities.
- Develop marketing strategies aligned with organisational objectives.
- Plan content, campaigns and communication activities across different channels.
- Interpret performance indicators to evaluate results and recommend improvements.
- Develop creative proposals and collaborate effectively on marketing projects.
Entry requirements
A valid passport and an academic certificate or transcript confirming completion of upper secondary education, equivalent to the Spanish Bachillerato.
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