Official University Master’s Degree in Digital Marketing Management, Social Media and Artificial Intelligence

Graduates of the Official University Master’s Degree in Digital Marketing Management, Social Media and Artificial Intelligence will be able to:

• Design and lead digital marketing strategies aligned with organisational objectives and value creation.

• Manage, analyse and optimise digital platforms and social media channels.

• Interpret quantitative and qualitative data and digital metrics to support evidence-based decisions.

• Apply artificial intelligence to marketing, digital communication, content personalisation and process automation.

• Use SEO, SEM, digital advertising, web analytics and performance marketing to optimise return on investment.

• Develop digital branding strategies and manage online reputation and corporate communication.

• Lead projects and teams in digital environments, supporting innovation, interdisciplinary coordination and change management.

• Understand the legal and ethical framework for digital activity, including data protection and responsible use of artificial intelligence.

• Design and manage digital business models and e-commerce by integrating strategy, technology and user experience.

• Apply strategic, critical and creative thinking to complex problems in rapidly changing digital markets.

The current framework of the  European Higher Education Area  and the changes introduced in official regulations stipulate that universities must guarantee, in their actions, compliance with the objectives associated with the programs they offer, and must also strive for continuous improvement. Therefore, universities must have   formally established and publicly available Quality Assurance Policies and Systems .

CEDEU  has an Internal Quality Assurance System  for its Degrees  ( SGIC ), designed in accordance with the AUDIT program, developed by the  National Agency for Quality Assessment and Accreditation (ANECA) .

The objective of  CEDEU  ‘s  Quality Assurance System (QAS)  is to guarantee the quality of all the official qualifications for which it is responsible, reviewing and improving its training programs whenever deemed necessary. These programs are based on the needs and expectations of its stakeholders, who will be kept promptly informed by maintaining the QAS itself permanently updated in order to:

• Responding to the  commitment to satisfy  the needs and expectations generated by society.
• To offer the  transparency  required within the framework of the  EHEA .
• Incorporate   continuous improvement strategies .
• Organize their  teaching initiatives  in a systematic way so that they contribute effectively to quality assurance.
• Facilitate the accreditation process   for implemented degrees.

The documents that make up  CEDEU  ‘s  Quality Assurance System  are basically a  Quality Manual and a Procedures Manual,  which have been developed based on the guidelines of the  AUDIT program  and including the sections required for the verification, monitoring and accreditation of Official Qualifications:

• Evaluation and  improvement of the quality  of teaching and teaching staff.
• Procedures for  analyzing the employment placement  of graduates and their satisfaction with the training received.
• Procedures to ensure the  quality of external internships  and mobility programs.
• Analysis of the  satisfaction  of the different groups involved ( students, academic and administrative and service staff, etc. )
• Attention  to compliments,  suggestions, complaints and claims .
• Procedures for the  extinction of a title .
• Dissemination of information on degrees. The  documentation  is available to the University Community at the following link:  Internal Quality Assurance System Manual

Information related to the characteristics of the authorized training program,  registration in the RUCT  and the  monitoring report , as well as the main results of the Qualification, can be found in the following links:

• Register of Universities, Centers and Degrees

The  renewal of accreditation  marks the culmination of the implementation process for  official Bachelor’s and Master’s degrees  registered in the Register of Universities, Centers and Degrees ( RUCT ). The renewal of accreditation for official Bachelor’s and Master’s degrees is organized into  three phases: self-assessment report, external visit, and final evaluation .

In the first phase, the university  describes and assesses  the  degree program ‘s status  against established criteria and guidelines. The result is the  Self-Assessment Report (SAR)  , which is then submitted. The second and third phases are carried out by a  group of evaluators  external to the program being assessed.

• Self-Assessment Report
• Open Hearing Form 

Students entering  CEDEU University Studies Center for the first time to pursue the  Master’s Degree in Digital Management must pay a total of 9,800.00 euros for the academic year, which represents 60 ECTS credits, distributed as follows:

Students Residing in the EU

• Registration Fee for Reservation of Place: 1,200.00 euros.
• 9 installments from September to May: 955.56 euros.

Students not residing in the EU

• Registration Fee for Reservation of Place: 4,000.00 euros.

CONCEPTS INCLUDED

– ECTS registration for Official University Master’s Degree.

– Official University Fees of the URJC published in the BOCM. 

– Participation in the CEDEU Innovation and Differentiation Programs.

–  Mentoring and Counseling Program .

– Access to the Harvard Business Publishing case library and materials.

CONCEPTS NOT INCLUDED

– URJC expenses (File openings, secretariat, school insurance).

– CEDEU expenses (Registration fee).

– Validations (CEDEU and URJC).

Foreign students will have to pay the specific public university tuition fee for foreigners as well as administration and secretarial fees.

All students who are going to study at  CEDEU University Studies Center  must complete the Admission Process, filling out the Application for Admission and providing the documentation required by  CEDEU , as well as accepting the General Conditions and the Student Regulations.

If you wish to request a validation study, please write to  convalidaciones@www.cedeu.es .

If you have any further questions, we’d be happy to help. You can email us at  info@www.cedeu.es or call us at +34 91 725 44 39.

The requirements for admission to these official Master’s programs, according to Article 16 of Royal Decree 1393/2007, modified by Royal Decree 861/2010, of July 2, are as follows:

1. To hold an official Spanish university degree or another degree issued by a higher education institution belonging to another State that is part of the European Higher Education Area and that qualifies the holder to access Master’s level studies in that State.
2. Graduates from educational systems outside the European Higher Education Area may be admitted without the need for official recognition of their degrees, provided the University verifies that their qualifications are equivalent to the corresponding official Spanish university degrees and that they qualify the holder for postgraduate studies in the country where the degree was awarded. Admission via this route will not, under any circumstances, imply official recognition of the applicant’s prior degree, nor its recognition for any purpose other than admission to the Master’s program.

The programme aims to develop professionals who can lead digital marketing and communication strategies by integrating marketing, technology and advanced analytics. Students learn to plan and evaluate campaigns, manage social media, apply artificial intelligence and automation, and make data-driven decisions. Innovation, ethics and responsible technology use underpin the programme’s approach to digital transformation.

Calendar :  Academic Year 2025-2026

Registration, transfers and public prices

Registration and transfers :  Regulations for registration and continued enrollment in official Master’s degree programs at URJC

Public prices:  These can be found in the Academic Fees section.

Training process

Exams and grades

These are included in the Curriculum, within the Teaching Guide for each subject. Exams and grades can also be viewed on the CEDEU Virtual Campus.

Regulations on Review and Appeal of Continuous Assessment in University Master’s Degree Studies at URJC

Validation, adaptation of studies, recognition of credits and homologation of foreign degrees:  Validations and Recognitions Master’s

Retention:  Enrollment and retention in Master’s studies

University degrees:  Degree quality assurance system

Students and coexistence regulations

For regulatory and current legislation purposes, students are academically and administratively subject to the operating regulations of CEDEU, which are subject to the regulations and legislation of the Rey Juan Carlos University.

The full and normal development of academic activities requires compliance with rules and guidelines of behavior aimed at guaranteeing the rights of students and the observance of their corresponding duties.

Student Guide

School Insurance

The regulations governing School Insurance are contained in the Law of July 17, 1953, in the Order of August 11, 1953 that approves the Statutes of School Insurance and in the various Ministerial Orders that develop the benefits contained therein.

In accordance with the provisions of the Law of July 17, 1953, the age limit for the application of School Insurance will be 28 years.

 Final verification report of the Madrid+d Knowledge Foundation

Favorable report on the second modification

https://e.pcloud.link/publink/show?code=XZ5d5lZ7peWzx6zAGpwmH1mnDjwdhy5Hdlk

• Final report on the renewal of the accreditation of the Master’s Degree in Digital Business
• Proposed improvement plan for the degree